TECHNICAL SEO
We measure where your site is stuck first
SEO is not just picking keywords. A page has to pass four thresholds in order to appear in search, and most sites spend their budget on the third while stuck at the first or second. We start by measuring which threshold is holding you back, and we do not charge for that audit.
Four thresholds before a page can rank.
This is the order we work through when an audit begins. The order matters: money spent on a higher threshold returns nothing while a lower one is still blocking.
Can it be crawled
Can Googlebot reach the page
A robots.txt block, a broken redirect chain, a server error or a slow response. If the page cannot be reached, nothing after this starts.
Can it be indexed
Does Google think it is worth keeping
A noindex tag, a wrong canonical, the same content at several addresses or very thin content. It gets crawled but never indexed, so it never appears in search.
Does it match the topic
Does the page meet the searcher’s intent
This is what most people think SEO is: titles, depth of content, search intent, internal linking and structured data. But it returns nothing until the first two thresholds are passed.
Where most budgets go
Does it get clicked
Is it seen and chosen in the results
Ranking is not enough. The title and description, rich result markup and page speed decide whether a visible result becomes a clicked one.
You can measure the technical side of all four thresholds yourself right now with the free website checker. The speed data comes from Google’s own measurement and no sign-up is needed.
Scope.
Technical SEO
- Crawl and indexing audit
- Redirect chains and 404 clean-up
- Canonicals and multilingual setup (hreflang)
- Core Web Vitals and page speed
- Structured data
Content and architecture
- Topic plan based on search intent
- Site architecture and internal linking
- Title and description optimisation
- Updating existing content
- Topic cluster setup
Measurement
- Search Console and GA4 setup
- Ranking and click tracking
- Separating conversion sources
- Monthly written report
- Tracking traffic from AI assistants
Frequently asked.
Technical fixes can show within weeks, because they remove a blocker. Content and authority move more slowly; depending on competition and the site’s current strength, a meaningful change usually takes three to six months. No method genuinely shortens that. If you need results faster, the right tool is paid search.
No. No agency can guarantee Google rankings, because neither the algorithm nor your competitors are under its control. What we can guarantee is the work itself: which audits were done, what was fixed and how the result was measured are written into the monthly report.
Measurement first. Starting either one without knowing which threshold the site is stuck at wastes budget. Adding content to a page that is not crawled achieves nothing; on a site that is already crawled and indexed, a technical audit brings small gains and the real work is in content.
Yes. Often the first job is an independent audit: we set out in writing what the current work covers and where the gaps are. The report is yours and you are under no obligation to continue with us.
They have not changed the foundations, they have changed the weighting. ChatGPT, Perplexity and Google’s AI features cite sources in their answers and prefer concrete, quotable information when choosing them. Generic marketing copy does not get cited; content with figures, tables and direct answers does. On the site side, pages need to be machine-readable: structured data, clean markup and a robots.txt that lets AI crawlers in.
Yes. Audits, reporting and meetings run remotely, in English, and the work is the same wherever the site is. We work in GMT+3, which overlaps with the UK and European working day.
Ranking changes, search visibility, clicks and how many enquiries that traffic produced. Traffic growth on its own is not a report; if you cannot see which searches bring in business, the report will not help you make a decision.
We also wrote about the questions to ask before hiring anyone: Questions to ask an SEO agency
Let’s see where you are stuck first.
We review your site against the four thresholds and share the findings in writing. The report is yours, there is no obligation to continue and we do not charge for the audit.