Notes that help whenyou decide in digital.
We write to help you decide better on website, commerce, search and advertising investments. What we cover comes from the real questions and processes in our own projects.
ALL ARTICLES
Archive.
01PROCESS AND OWNERSHIPWho Owns Your Website: Code, Domain and Server5 August 2026 · 2 minThe most expensive problems in a web project are not technical. They are about whose name holds the domain, the server, the accounts and the code.02WEBSITESReady Theme or Custom Design?15 July 2026 · 3 minA ready theme is the right answer more often than agencies admit. Here is where it stops being the right answer, and how to tell before you commit.03SEARCH AND SEOQuestions to Ask an SEO Agency Before You Sign17 June 2026 · 2 minSearch work is easy to sell and hard to judge. These questions separate a team with a plan from one with a monthly report.04WEBSITESWhy Two Website Quotes Can Be So Far Apart13 May 2026 · 2 minTwo quotes carry the same title and very different numbers. The gap is almost always in the lines the quote does not show. Here is where to look.05ADVERTISINGSEO or Google Ads: Where Should You Start?8 April 2026 · 2 minOne rents visibility, the other accumulates it. Which to start with depends on how long you can wait and how well your site converts what it already receives.06E-COMMERCESeven Mistakes Brands Make When They Start Selling Online4 March 2026 · 2 minThe mistakes made at the start of an online store are the ones that cost most later. Seven of them, and what each one looks like when it goes right.
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