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Notes that help whenyou decide in digital.
We write to help you decide better on website, commerce, search and advertising investments. What we cover comes from the real questions and processes in our own projects.
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01ADVERTISINGHow to advertise on Google and set up your first search campaign30 September 2026 · 13 minThe order we follow to advertise on Google, from opening the account to the first week's checks. Verification, conversion tracking, settings, keywords, ads, bidding and billing, with Google Ads Help sources.02E-COMMERCEChoosing marketplace integration software and the tests to run in the demo28 September 2026 · 12 minTest marketplace integration software in the demo. Sell the last unit on two channels, map a variant, run a return and know what to ask before signing.03E-COMMERCEWhat an ecommerce website costs and where you can save28 September 2026 · 13 minEcommerce website cost goes well beyond the setup fee. See what you pay each month and on every order, with a cost per order template and ways to save.04ADVERTISINGHow much Google Ads costs in 2026 and how CPC is set28 September 2026 · 12 minGoogle Ads cost is set by an auction on every search. What drives cost per click, UK figures for September 2026 and how to work out a monthly budget.05SEARCH AND SEOWhy ChatGPT does not recommend your brand26 September 2026 · 4 minAn AI tool that describes you correctly when asked by name can still recommend someone else when asked about your work. The two questions are answered from different sources.06PROCESS AND OWNERSHIPWeb infrastructure for multi-brand companies14 August 2026 · 2 minSeveral brands, several suppliers, several stacks. The cost is not the number of sites; it is doing the same work again for each one.
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