CASE STUDY / AUTOMOTIVE CARE
Parks Car Care.
An interactive site from scratch and a rebuilt content structure
We turned the strength of an official distributorship into something visible in digital and present in the decision. We rebuilt the services, made conversion sources measurable and set up a site the brand runs itself.
- SECTORAutomotive care
- SCOPECorporate Web · Digital Growth
- PLATFORMNext.js App Router, React, PostgreSQL, Tailwind CSS, Google Tag Manager
01THE STARTING POINT
The position was strong. The visitor could not see it at the moment of deciding.
Parks Car Care is the official distributor of Matrix PPF. But the strength of that distributorship and the past work did not come forward enough when a visitor was deciding.
The service structure followed the brand’s internal organisation rather than the visitor’s order of decision. And which service an enquiry came from could not be measured.
02OUR APPROACH
We did not refresh the site.We rebuilt it around the visitor’s order of decision.
- 01Brand and competitor analysis was carried out.
- 02The service and content architecture was reordered around the visitor’s decision process.
- 03An interactive web experience was built from scratch.
- 04Which service and which page produce enquiries was made measurable.
- 05Search Console, analytics, structured data and the sitemap were completed before launch.
- 06Content and image management were handed to the brand’s own panel.
04THE RESULT
The site is no longer only a showcase that looks good.
Where an enquiry came from, which service is working and which content needs developing can all be measured.
- Rebuilt service architecture
- Measured conversion sources
- Content and ad decisions on data
- A panel the brand runs itself
06OTHER PROJECTS
Similar problems.Different answers.
Five brand sites and a central CRM integrationSee the project
Exhibition campaign, landing page and enquiry flowSee the project
Seven sub-brand sites and data flowing between themSee the project
Brand site and a multi-branch digital QR menu systemSee the project
Brand site, advertising management and dealer-finding softwareSee the project
A site under its own identity, with panel and customer trackingSee the project
07THE FIRST STEP
Let us look at similar work together.
Let us go through the scope, the goal and your current structure. After the call we settle whether we are the right fit.