CASE STUDY / LANDSCAPE ARCHITECTURE

AYÇ Peyzaj.

Corporate identity, service architecture and conversion measurement

AYÇ Peyzaj could not look in digital like a business that only does garden work. We built the identity, the service structure and the measurement layer that position the brand as a landscape architecture practice.

SECTORLandscape architecture
SCOPECorporate Web · Digital Growth
PLATFORMNext.js App Router, Laravel, Filament, PostgreSQL, Tailwind CSS, Google Tag Manager

aycpeyzaj.com.tr

01THE STARTING POINT

Work at different scales sat under the same heading in digital.

Landscape architecture and garden work were easily read as the same service by a visitor. Yet a villa garden and a large estate or project landscape carry different decision processes and different needs.

Alongside that, there was ad spend, but how much of it turned into real demand was not visible enough.

02OUR APPROACH

We did not do a site refresh.We rebuilt the brand’s position in digital.

01The colour palette, typography and visual language were created from scratch.
02Services were rearchitected by project scale and scope.
03Where a visitor finds which kind of work was made clear.
04Ad traffic was connected to conversion measurement.
05Results were made reportable on a regular basis.
06Content production was moved onto a manageable structure that does not depend on outside help.

04THE RESULT

The brand now stands in digital as a landscape architecture practice.

Services no longer blur into each other, the return on the ad budget can be measured, and the digital identity reflects the scale of the work more accurately.