CASE STUDY / LANDSCAPE ARCHITECTURE
AYÇ Peyzaj.
Corporate identity, service architecture and conversion measurement
AYÇ Peyzaj could not look in digital like a business that only does garden work. We built the identity, the service structure and the measurement layer that position the brand as a landscape architecture practice.
- SECTORLandscape architecture
- SCOPECorporate Web · Digital Growth
- PLATFORMNext.js App Router, Laravel, Filament, PostgreSQL, Tailwind CSS, Google Tag Manager
WHAT WE DID
We did not do a site refresh. We rebuilt the brand’s position in digital.
Alongside that, there was ad spend, but how much of it turned into real demand was not visible enough.
- Corporate identity from scratch
- Service architecture by scale
- Conversion measurement
- Regularly reported ad performance
- 01The colour palette, typography and visual language were created from scratch.
- 02Services were rearchitected by project scale and scope.
- 03Where a visitor finds which kind of work was made clear.
- 04Ad traffic was connected to conversion measurement.
- 05Results were made reportable on a regular basis.
- 06Content production was moved onto a manageable structure that does not depend on outside help.
03OTHER PROJECTS
Similar problems.Different answers.
Five brand sites and a central CRM integrationSee the project
Exhibition campaign, landing page and enquiry flowSee the project
Seven sub-brand sites and data flowing between themSee the project
Brand site and a multi-branch digital QR menu systemSee the project
Brand site, advertising management and dealer-finding softwareSee the project
A site under its own identity, with panel and customer trackingSee the project
LET'S TALK
Let us look at similar work together.
Let us go through the scope, the goal and your current structure. After the call we settle whether we are the right fit.
- Domain, accounts and source code in your name
- Scope and price in a written quote
- Design, development and ads with one contact