Strategy
Budget goes to searches that bring enquiries.
The search terms report is read against the account’s own data; searches without enquiries are excluded and overlapping campaigns are cleaned up.
GOOGLE ADS MANAGEMENT
The ad dashboard shows impressions and clicks; what happens after the click stays invisible until tracking is in place. Webosentez manages your account with strategy, design, development and growth as one structure and makes the spend that turns into enquiries visible.
BRANDS WE WORK WITH








WEB + SYNTHESIS
Each square in our logo covers one step the budget passes through. When all four work together, the account reports enquiries as well as clicks.
Strategy
The search terms report is read against the account’s own data; searches without enquiries are excluded and overlapping campaigns are cleaned up.
Design
Ad copy and the page it opens come from the same pen. The visitor finds the answer above the fold, and quality score and cost per click follow.
Development
Form, call and WhatsApp enquiries are connected to Google Ads; GA4, Tag Manager and Meta Conversions API are set up in the same flow.
Growth
Budget moves weekly towards what brings enquiries; the monthly report states the cost per enquiry.
CASE STUDIES
Every project below is live at its own address. Each one says what the brand needed, what we took on and what we delivered.
The cost per click in your market sets the floor. Where a click costs a pound or two, a modest daily budget produces usable data; where a click costs twenty, the same budget buys a handful of clicks a day. We set the lowest workable budget together from the costs in your market.
As a monthly fee based on the scope of management, separate from ad spend. Spend is paid directly to Google, and the account and billing stay in your company’s name.
A campaign launched without tracking can never show, looking back, which searches brought in business, so the money spent in that period teaches nothing. That is why no campaign goes live before tracking is in place.
Yes. The first step is reviewing the account against its own data: the search terms report, whether conversions are defined correctly, overlapping campaigns and spend that brings no enquiries. Findings are shared in writing; scope and fee go into the proposal.
Yes. We manage campaigns in English for the UK, Europe and the US, and reporting and calls run remotely. We work in GMT+3, which overlaps with the UK and European working day.
Yes. Meta ads are managed alongside Google Ads; Meta Pixel and Conversions API are set up and enquiries from both channels appear in the same report.
If you want to compare paid search with organic search: how our technical SEO work runs
LET'S TALK
Tell us briefly about your business and ad budget; if you have a live account, we will set out the review findings, scope and fee in a written proposal.
Management starts in four steps
Contact
Let’s talk about your project
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