GOOGLE ADS MANAGEMENT

See where your Google Ads budget actually goes.

The ad dashboard shows impressions and clicks; what happens after the click stays invisible until tracking is in place. Webosentez manages your account with strategy, design, development and growth as one structure and makes the spend that turns into enquiries visible.

BRANDS WE WORK WITH

WEB + SYNTHESIS

Four disciplines, one account.

Each square in our logo covers one step the budget passes through. When all four work together, the account reports enquiries as well as clicks.

  • Strategy

    Budget goes to searches that bring enquiries.

    The search terms report is read against the account’s own data; searches without enquiries are excluded and overlapping campaigns are cleaned up.

  • Design

    The ad and the landing page make the same promise.

    Ad copy and the page it opens come from the same pen. The visitor finds the answer above the fold, and quality score and cost per click follow.

  • Development

    Conversion tracking comes before the campaign.

    Form, call and WhatsApp enquiries are connected to Google Ads; GA4, Tag Manager and Meta Conversions API are set up in the same flow.

  • Growth

    Reporting reaches enquiries and customers.

    Budget moves weekly towards what brings enquiries; the monthly report states the cost per enquiry.

Frequently asked

The cost per click in your market sets the floor. Where a click costs a pound or two, a modest daily budget produces usable data; where a click costs twenty, the same budget buys a handful of clicks a day. We set the lowest workable budget together from the costs in your market.

As a monthly fee based on the scope of management, separate from ad spend. Spend is paid directly to Google, and the account and billing stay in your company’s name.

A campaign launched without tracking can never show, looking back, which searches brought in business, so the money spent in that period teaches nothing. That is why no campaign goes live before tracking is in place.

Yes. The first step is reviewing the account against its own data: the search terms report, whether conversions are defined correctly, overlapping campaigns and spend that brings no enquiries. Findings are shared in writing; scope and fee go into the proposal.

Yes. We manage campaigns in English for the UK, Europe and the US, and reporting and calls run remotely. We work in GMT+3, which overlaps with the UK and European working day.

Yes. Meta ads are managed alongside Google Ads; Meta Pixel and Conversions API are set up and enquiries from both channels appear in the same report.

If you want to compare paid search with organic search: how our technical SEO work runs

LET'S TALK

Let’s read your account together first.

Tell us briefly about your business and ad budget; if you have a live account, we will set out the review findings, scope and fee in a written proposal.

Tell us about your project

The first call is free; scope and price are confirmed in a written proposal.

We use your details to review your enquiry and get back to you. The page and channel you came from are added to the record. Privacy policy

  • Ad account and billing in your name
  • Scope and price in a written quote
  • Design, development and ads with one contact

Management starts in four steps

  1. 1First call
  2. 2Account review and proposal
  3. 3Tracking and restructuring
  4. 4Weekly management and reporting
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