CASE STUDY / MODULAR CONSTRUCTION

Treysan.

Fair campaign, landing page and enquiry flow

So the contact made at the fair stand would not be lost on the way home, we built an independent digital flow. Visitors review references by their own region and the structure type they need, and can attach their technical specification straight to a quote request.

SECTORModular construction
SCOPECorporate Web · Custom Software · Digital Growth
PLATFORMReact, Vite, Google Tag Manager, Google Ads

treysan.com.tr/exhibition/minex-kz

Treysan — treysan.com.tr/exhibition/minex-kz

01THE STARTING POINT

There was fair contact. There was no digital flow to continue it.

Treysan’s fair calendar was busy and its export operation wide. But the visitor met at the fair was sent back to the general corporate site afterwards.

They could not quickly find references in their own region, could not narrow the need down and could not leave a clear enquiry with their technical document. There was no dedicated campaign page for the ad traffic to land on either.

02OUR APPROACH

We did not change the main site.We built a structure for the fair that stands on its own.

01An independent English landing page was built in time for the fair calendar.
02110 reference projects were made filterable by region and structure type.
03The quote form was designed in three steps.
04A technical specification upload step was added straight into the enquiry flow.
05The QR code at the stand and the Google Ads campaigns were pointed at the same page.
06The measurement layer was in place before launch.