CASE STUDY / AUTOMOTIVE
Koluman.
Five brand sites and CRM integration from one centre
We rebuilt the web structure running for five separate brands. The real change was not on the surface but in the system behind it: vehicle data, campaigns and customer enquiries no longer scatter across separate panels; they are managed from one centre.
- SECTORAutomotive
- SCOPECorporate Web · Custom Software
- PLATFORMWordPress, PHP
WHAT WE DID
We did not refresh the sites. We built a structure that works from the centre.
The problem was not that there were five sites. The problem was that those five sites did not know about each other.
- 5 brand sites
- Data managed from one centre
- Two-way CRM integration
- Lead tracking from a single point
- 01Five brand sites were reworked inside one shared digital system.
- 02New and used vehicle data was connected two-way with the central CRM.
- 03Form enquiries from the sites were routed into a single source.
- 04Opening each site panel separately for vehicle and campaign updates was no longer necessary.
SCREENS
The site itself.
03OTHER PROJECTS
Similar problems.Different answers.
Exhibition campaign, landing page and enquiry flowSee the project
Seven sub-brand sites and data flowing between themSee the project
Brand site and a multi-branch digital QR menu systemSee the project
Brand site, advertising management and dealer-finding softwareSee the project
A site under its own identity, with panel and customer trackingSee the project
An interactive site built from scratch and a rewritten content structureSee the project
LET'S TALK
Let us look at similar work together.
Let us go through the scope, the goal and your current structure. After the call we settle whether we are the right fit.
- Domain, accounts and source code in your name
- Scope and price in a written quote
- Design, development and ads with one contact