CASE STUDY / AUTOMOTIVE

Koluman.

Five brand sites and CRM integration from one centre

We rebuilt the web structure running for five separate brands. The real change was not on the surface but in the system behind it: vehicle data, campaigns and customer enquiries no longer scatter across separate panels; they are managed from one centre.

SECTORAutomotive
SCOPECorporate Web · Custom Software
PLATFORMWordPress, PHP

01THE STARTING POINT

There were five sites. There was no single system.

The websites belonging to Koluman’s different business lines ran independently. Vehicle information, campaigns and form enquiries were handled in separate places, and the same change had to be repeated in more than one of them.

The problem was not that there were five sites. The problem was that those five sites did not know about each other.

02OUR APPROACH

We did not refresh the sites.We built a structure that works from the centre.

01Five brand sites were reworked inside one shared digital system.
02New and used vehicle data was connected two-way with the central CRM.
03Form enquiries from the sites were routed into a single source.
04Opening each site panel separately for vehicle and campaign updates was no longer necessary.

03THE PROJECT