Current-state report
A plain-language report on what works today, what doesn’t, and why.
DIGITAL STRATEGY
First, let us be clear about
what you need.
Not every digital problem needs a new website, a campaign or a piece of software. We look at the current structure, the goals and the bottlenecks together first.
BRANDS WE WORK WITH
THE REAL PROBLEM
A website, ads or software?
- Do we need a new website?Maybe.
- Should we be advertising?Maybe.
- Do we need some software?Maybe.
First, find out what is actually needed.
WHAT WE BELIEVE
Going fast in the wrong direction costs more than standing still.
WHAT YOU GET
The four outputs of the strategy work.
At the end you hold four documents your team, or ours, can act on straight away.
Priority list
A list that ranks what to solve first by impact and effort.
Digital roadmap
A plan that shows what happens now and what comes later, with a timeline.
Budget and channel plan
A plan for which channel the budget goes to, in what order and towards what goal.
THE REVIEW
We look at the whole picture.
Before any decision, we look at six areas together and find where the problem really sits.
- BUSINESS GOALSWhat the brand actually expects from digital.
- CURRENT STRUCTUREWhich parts work today and which do not.
- CUSTOMER JOURNEYWhere the customer arrives from, where they stall and where they drop out.
- DATA AND MEASUREMENTWhat is collected and which decisions can be measured.
- MARKETING CHANNELSHow advertising, organic traffic and the rest relate to each other.
- PROCESS AND OPERATIONSHow the digital side connects to the operation that actually runs.
PROCESS
The digital strategy process, in five steps.
- 01
Current state
We work to understand the brand’s goal, its current structure and the problem it lives with.
- 02
Channel and data review
We review the digital channels, the user journey, the data and the operation together.
- 03
Priorities
We identify the real problem and the priorities to solve.
- 04
Roadmap
We turn what happens now and what comes later into a clear roadmap.
- 05
Delivery
We can also deliver the web, commerce, software or growth side ourselves.
WHO IS IT FOR?
Four sentences that may sound familiar.
“We don’t know what to invest in.”
The budget is ready, but where it should go first is not.
“Three agencies gave us three different answers.”
Nobody can tell which one is actually needed.
“We rebuilt the site and nothing changed.”
The money was spent, but the real problem was elsewhere.
“What should our next step online be?”
The business is growing, but direction and priorities are unclear.
FREQUENT QUESTIONS
Your business goals, current digital structure, customer journey, data and channels. The output is a priority order, a scope and a roadmap you can act on.
Usually yes, because getting the scope right costs less than the work itself. If the need is genuinely clear, we say so on the first call and go straight to it.
Yes. We run web, commerce, growth and custom software too, and your point of contact stays the same. It is not required; you can take the roadmap and continue with another team.
No preparation is needed. Access to analytics and ad accounts speeds things up if you have it; if not, we start by talking.
THE FIRST STEP
Let us look together first.
Then decide what is needed.
On the first call we talk through your current structure, your goal and your need. You do not have to leave with a proposal for everything.
TELL US THE SCOPE
FIRST CALL · ONLINE OR IN PERSON IF IT SUITS