CASE STUDY / MEDIA AND ENTERTAINMENT

WediaCorp.

Seven sub-brand sites and data flow between brands

We did not simply bring seven brands onto the same visual line. We built a corporate backbone that runs at the centre, with movement in the sub-brands flowing into it automatically.

SECTORMedia and entertainment
SCOPECorporate Web · Custom Software · Digital Growth
PLATFORMWordPress

01THE STARTING POINT

The brands were there. The link between them was not visible in digital.

WediaCorp covered music, entertainment, education, production, security and digital business lines. Each brand was told on its own, and the whole picture of the group was not visible enough in digital.

Keeping the central site current meant carrying content from the sub-brands over by hand.

02OUR APPROACH

We built the seven separate sites.Then we connected them to each other.

01The sub-brand interfaces were reworked on a systematic structure.
02WediaCorp was designed as the central corporate backbone.
03Film and rating data was carried from the entertainment systems into the centre.
04Artist lists were fed from the sources on the music side.
05Data movement inside the group was connected to automatic flows wherever possible.
06Search compatibility and performance were completed before launch.

03THE PROJECT

The screens that came out of it.

We drew all seven interfaces from scratch on one shared system and built a corporate spine with wediacorp.com at the centre.

See all the screens

04THE RESULT

The central site is no longer a showcase updated by hand.

The right data from the sub-brands becomes visible at the centre. As the group grows, the digital structure grows with it without pulling the brands apart.