CASE STUDY / AUTOMOTIVE TECHNOLOGY

FixDPF.

Brand site, ad management and dealer finder software

We first turned a technical product into a brand people could understand. Then we built the web, advertising and custom software sides in one system, for product sales and for growing the dealer network.

SECTORAutomotive technology
SCOPECorporate Web · Digital Growth · Custom Software
PLATFORMNext.js App Router, React, PostgreSQL, Tailwind CSS, Google Tag Manager

dpffix.com

01THE STARTING POINT

The product was there. The brand and the system carrying it in digital were not.

FixDPF had its product and its market, but brand visibility was not enough. End users and prospective dealers could not find a clear path in the same structure, and the digital side gave no systematic support to a growing dealer network.

For the brand to grow locally and to be explained in wider markets, the right digital identity had to be built first.

02OUR APPROACH

First we made the product understandable.Then we built the growth system.

01The brand identity and the web experience were created from scratch.
02Separate decision journeys were designed for end users and for prospective dealers.
03Google Ads, Meta, Analytics and Search Console setups were completed.
04Campaigns were split by goal: product, machine sales and dealer recruitment.
05A custom system was built for map-based dealer finding and prospect management.
06Dealers, incoming forms and content were brought together in one admin panel.

04THE RESULT

The digital showcase became a system working for the growth of the dealer network.

The website does not only explain the product; it sends different users to the right channel. The advertising and measurement layer makes visible which investment produces what.