WEBSITE COST
How much does a website cost?
We do not publish a single figure, because very different work is sold under the same name. A number given without knowing the scope misleads either you or us. Instead, we set out below what actually changes the price. Once the scope is clear, a fixed price and delivery date are confirmed in writing.
Six factors that set the price.
These are the places to look when you want to understand why two quotes differ. We use the same factors when we put our own quote together.
- 01
Where the design comes from
Adapting a ready-made theme versus designing from scratch is the biggest factor on this list. A theme starts fast but imposes its own layout rather than your brand’s. A bespoke design takes longer, and in return every screen is built around how the business actually works.
- 02
Number of distinct templates
The price is set by how many distinct templates are designed, not by the number of pages. Thirty product pages are one template; a home page, a service page and a contact page are three. That is the right question to ask when comparing quotes.
- 03
State of the content
If copy and images are ready, the job is mostly build. If content has to be produced, writing, image selection and editing are a separate cost. Adding a second language doubles that line.
- 04
How much you can edit
Which parts can be edited from an admin panel changes the price directly. A fixed corporate page is cheap; an editor that lets you change content without breaking the design is its own piece of development. Which one you need becomes clear in the scoping conversation.
- 05
Integrations
Payments, shipping, invoicing, CRM, ERP and marketing tools each mean a separate connection and separate testing. The number of integrations is what stretches a project’s timeline the most.
- 06
Performance and accessibility target
A site that loads and a site that loads fast, is measurable and is accessible are not the same job. A Core Web Vitals target, image optimisation and accessibility work take extra effort. We treat that as a standard built in from the start, not as an add-on.
30 PRODUCT PAGES
= 1 template
All thirty share one layout. It is designed once and the content changes.
3 DIFFERENT PAGES
= 3 templates
A home page, a service page and a listing are separate layouts, each designed on its own.
Have a proposal in hand? See which of 14 items, from source code and domain to scope and dates, are written into it with the proposal check in two minutes.
Scope packages.
Most projects fit one of these three scopes. See which one you are closest to and we will settle the detail in the quote.
Landing page
Work that has to go live quickly for a single campaign, trade show or product.
- A single screen built for the campaign
- Enquiries through a form or QR code
- Conversion tracking set up
- Built to work alongside ads
Typical timeline: 1 to 2 weeks
Get a quoteCorporate website
Companies that need to present the brand properly and appear in search.
- Bespoke design, several templates
- Content management panel
- Multilingual option
- Technical SEO foundations and structured data
Typical timeline: 4 to 6 weeks if content is ready
Get a quoteCustom development
E-commerce, admin panels, integrations, or taking over a project someone else left unfinished.
- E-commerce or custom application development
- Payment, shipping, invoicing, CRM and ERP connections
- Admin panel and workflows
- Taking over and continuing a live project
Timeline depends on the number of integrations in scope
Get a quoteWhat does not change with the package.
These come with every project and are never billed as separate items. We list them so nothing turns out to be “extra” later.
- Mobile-first build
- Speed that meets Core Web Vitals
- Technical SEO foundations and structured data
- SSL and backups
- Source code, domain and hosting owned by you
- Admin panel training at handover
Frequently asked.
Because very different work is sold under the same name. A single figure on a website is a figure given without knowing the scope, and it misleads either you or us. Instead we set out what changes the price. Once we agree the scope, a fixed price and delivery date are confirmed in writing, and the price does not change unless the scope does.
Three things are enough: what the site is for, a rough idea of which screens it needs and whether the content is ready. If those are not clear yet, that is fine; we work them out together in the first call, which is free.
Usually in three places: source code that is not handed over, a design trapped inside a theme and search foundations bolted on afterwards. None of them show on the first invoice; they show in the second year.
The work is split into milestones and payment is tied to them: part at the start, part at an interim delivery and the rest at launch. Milestones and amounts are written into the contract.
Not a mandatory one. If you want to run the site yourself, the source code, domain and hosting access are yours and you are under no obligation to continue with us. Ongoing development or technical support is discussed as a separate scope.
Not always. If the foundations are sound, building on them is faster and cheaper. If they are not, a redesign adds cost to every job that follows. We measure the current site before deciding, at no charge.
We also wrote about how to read the difference between quotes: Why website quotes differ
Let’s work out the scope together.
Tell us what you need. We will pin down the scope using the factors above and confirm a fixed price and date in writing. The first call and a check of your current site are free.