WEBSITE COST

Scope sets what a website costs.

A website is built from four disciplines: strategy, design, development and growth. The price comes from how much of each your project needs; we agree the scope with you and set out the price, line by line, in a written quote.

BRANDS WE WORK WITH

WEB + SYNTHESIS

What sets the price, in four disciplines.

When two quotes with the same name differ, the difference is usually in these lines. We build our own quotes on the same lines.

  • Strategy

    Research and content

    How deep the brand and needs research goes, and whether copy and images are ready. Producing content or adding a second language grows this line.

  • Design

    Design source and templates

    Adapting a theme versus designing from scratch is the biggest line. The number of distinct templates matters more than the number of pages.

  • Development

    Admin panel and integrations

    What you can edit from the panel, and how many connections it needs: payments, shipping, CRM or ERP. Each one is its own build and test.

  • Growth

    Search and analytics foundations

    Technical SEO, a speed target, landing pages for ads and enquiry tracking. In our quotes these are built before launch.

Frequently asked questions

Very different scopes are sold under the same name, so a single figure given without knowing the scope would not be accurate. We set out what changes the price; once we agree the scope, the price is itemised in a written quote.

What the site is for, a rough idea of the screens it needs and whether the content is ready. Anything still open is settled together in the first call.

How many distinct templates are designed, what you can edit from the panel, which integrations are included, and whose name the source code, domain and hosting are in.

Further development is planned to your needs, alongside SEO or Google Ads work if you want it; the scope is set out in the quote.

If the foundations are sound, building on them is faster and cheaper. If they are not, a redesign adds cost to every job that follows. We look at the current site before deciding.

Have a proposal in hand? See which of 14 items, from source code and domain to scope and dates, are written into it with the proposal check

LET'S TALK

Let’s agree the scope together.

Tell us briefly about your company and what you need; after the first call we will send the scope and price in a written quote.

Tell us about your project

The first call is free; scope and price are confirmed in a written proposal.

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  • Domain, accounts and source code in your name
  • Scope and price in a written quote
  • Design, development and ads with one contact

How the quote is prepared

  1. 1First call
  2. 2Scope
  3. 3Written quote
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