E-Commerce.

Selling online: choosing between a ready platform and a custom build, the path from product page to payment, integrations and the repeat order.

An online store is judged by one thing: whether a visitor reaches the payment screen. Everything else, however well made, serves that path. Stores that do not sell usually have a specific step where people leave, and nobody is measuring it.

The pieces under this heading cover the questions that decide whether a store earns: which platform fits, what the integrations really cost, where the drop-off happens and how a second order arrives without paying for the customer twice.

WHAT WE LOOK AT HERE

How many steps sit between the product page and the payment screen
Is the drop-off at each step measured separately
Do payment, shipping and invoicing integrations exist before launch
Is there anything built to bring the second order

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