CATEGORY
Advertising.
Paid channels: when advertising is the right call, how it sits next to search, what conversion tracking has to be in place before a campaign runs.
Advertising buys attention quickly and stops the moment you stop paying. Search builds slowly and keeps returning. Which one to start with depends on how long you can wait and how well the site converts what it already receives.
The pieces under this heading cover the choice between the two, what has to be measured before any budget is spent, and how to tell a working campaign from a busy one.
WHAT WE LOOK AT HERE
- Is conversion tracking connected before the first campaign runs
- Can you see which campaign produced which enquiry
- Does the landing page answer the promise the ad made
- Who owns the ad account and the historical data
THE FIRST STEP
Let's talk about your project.
Scope, timeline and budget are settled in the first conversation. A written proposal follows.
If the work is not a fit for us we say so on that first call, rather than sending a proposal anyway.